11th World Management Forum

Time: Thursday & Friday, 31 January & 1 February 2019 / Tehran

In the 11th consecutive year, having had hosted more than 50 international speakers and 8000 influential senior managers, the 11th World Management Forum will be held with 5 international top-notch speakers and 800 senior managers from all around the country.

The main concepts at this year’s forum are customer service, customer experience, customers club and Customer Relationship Management (CRM), in order to provide new innovative methods on improving customer relations, increasing sales and the profitability of organizations.

According to the world’s statistics, up to the year 2010, the majority of the world’s forerunner organizations were retaining customers only by having their services and products quality constantly improved; however, since 2014 CX (Customer Experience) is being known as the most effective factor in distinctive branding and sales in the world.

Based on the latest studies and research at Harvard University, 42% improvement in customer retention, 32% sales increase in additional services and 33% increase in customer satisfaction will be gained only by 10% improvement and investment in the “CX” (customer experience).